Dunk XXIII London video interviews

Previously we brought you exclusive photos of the exhibition put on by Nike UK to celebrate 23 years of the Dunk. As part of the project, twenty-three Londoners were interviewed about the Dunk and their personal style by talented filmmaker and London local Amazing Grace. The videos are all now up on YouTube and you can check them out here. These are well worth watching and feature hand-drawn title artwork by graphic designer Mark Ward alongside words of wisdom from interviewees such as James Lavelle, Fats, Pete Yak of London sneaker shop Gloria's, Goodenough UK designer Hitomi Yokyama (plus daughter Ivy) and Amazing Grace herself

Business As Usual - Interview with Edison Chen n Kevin Poon

Kevin Poon

How's it going? Please introduce yourself and your role within CLOT.Hi, my name is Kevin Poon and I am co-owner of CLOT.

What does “Business As Usual” mean to you?It means nothing can stop us and business goes on.

Why did CLOT choose a tee to represent the concept of “Business As Usual”? Did you consider other methods?

We actually use a lot of methods to keep this concept throughout, we are renovating the store to a new concept, we have a lot of new interesting items coming out for spring all the way until fall and some interesting projects in the pipeline.

How is the new concept and design for Juice/CLOT changed upon from the past?

Our first store was very raw and wood based, after 4 years of running these operations we have learned a lot about retail and matured. The result is a new store renovation which is a reflection of us. It's more mature, sophisticated, clean, minimalist and fine as this represents our taste and I think its going to be a great change for us.

Info comes from HYPEBEAST